According to this Kantar survey from 2024, 5.9 million people are consuming this product with a frequency level of 'Medium users'. In contrast, 1.9 million people have a frequency level of 'Light users'.
Number of consumers of 'Desserts And Toppings (Not Cakes And Gateaux)' in Great Britain (GB) 2023, by frequency
(in 1,000s)
* The source indicates: - Heavy users consumed desserts and toppings either 'once a day or more', 'two to three times a week or 'More than once a week' - Medium users consumed desserts and toppings 'once a week' or '2 - 3 times a month' - Light users consumed desserts and toppings either 'Once a month or less', 'once a month' or 'less than once a month'.
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Kantar. (July 2, 2024). Number of consumers of 'Desserts And Toppings (Not Cakes And Gateaux)' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/301597/desserts-and-topping-usage-by-user-type-in-the-uk/
Kantar. "Number of consumers of 'Desserts And Toppings (Not Cakes And Gateaux)' in Great Britain (GB) 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/301597/desserts-and-topping-usage-by-user-type-in-the-uk/
Kantar. (2024). Number of consumers of 'Desserts And Toppings (Not Cakes And Gateaux)' in Great Britain (GB) 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/301597/desserts-and-topping-usage-by-user-type-in-the-uk/
Kantar. "Number of Consumers of 'desserts And Toppings (Not Cakes And Gateaux)' in Great Britain (Gb) 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/301597/desserts-and-topping-usage-by-user-type-in-the-uk/
Kantar, Number of consumers of 'Desserts And Toppings (Not Cakes And Gateaux)' in Great Britain (GB) 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/301597/desserts-and-topping-usage-by-user-type-in-the-uk/ (last visited December 19, 2024)
Number of consumers of 'Desserts And Toppings (Not Cakes And Gateaux)' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/301597/desserts-and-topping-usage-by-user-type-in-the-uk/
