According to this Kantar survey from 2024, 14 million people are consuming this product with a frequency level of 'Light users'. In contrast, 1.6 million people have a frequency level of 'Heavy users'.
Number of consumers of 'Frozen Fish Products (Incl Fish Fingers)' in Great Britain (GB) 2023, by frequency
(in 1,000s)
* The source indicates: - Heavy users consumed frozen fish products 'More than once a week' - Medium users consumed frozen fish products 'once a week.' - Light users consumed frozen fish products either 'two or three times a month', 'once a month' or 'less than once a month'. Includes fish fingers
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Kantar. (July 2, 2024). Number of consumers of 'Frozen Fish Products (Incl Fish Fingers)' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/301565/frozen-fish-product-usage-in-the-uk/
Kantar. "Number of consumers of 'Frozen Fish Products (Incl Fish Fingers)' in Great Britain (GB) 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/301565/frozen-fish-product-usage-in-the-uk/
Kantar. (2024). Number of consumers of 'Frozen Fish Products (Incl Fish Fingers)' in Great Britain (GB) 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/301565/frozen-fish-product-usage-in-the-uk/
Kantar. "Number of Consumers of 'frozen Fish Products (Incl Fish Fingers)' in Great Britain (Gb) 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/301565/frozen-fish-product-usage-in-the-uk/
Kantar, Number of consumers of 'Frozen Fish Products (Incl Fish Fingers)' in Great Britain (GB) 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/301565/frozen-fish-product-usage-in-the-uk/ (last visited November 21, 2024)
Number of consumers of 'Frozen Fish Products (Incl Fish Fingers)' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/301565/frozen-fish-product-usage-in-the-uk/