According to this Kantar survey from 2024, 10 million people are consuming this product with a frequency level of 'Light users'. In contrast, 3.9 million people have a frequency level of 'Heavy users'.
Number of consumers of 'Sweet Biscuits (Excluding Breakfast Biscuits)' in Great Britain (GB) 2021 - 2023, by frequency
(in 1,000s)
The source indicates: - Heavy users consumed sweet biscuits either 'Once a day or more' - Medium users consumed sweet biscuits '2 or 3 times a week' - Light users consumed sweet biscuits either 'Once a week', '2 or 3 times a month', 'Once a month' or 'Less than once a month' ** Excluding breakfast biscuits
Figures estimated by the source on the basis of survey responses.
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Kantar. (July 2, 2024). Number of consumers of 'Sweet Biscuits (Excluding Breakfast Biscuits)' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/301536/sweet-biscuit-usage-in-the-uk/
Kantar. "Number of consumers of 'Sweet Biscuits (Excluding Breakfast Biscuits)' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/301536/sweet-biscuit-usage-in-the-uk/
Kantar. (2024). Number of consumers of 'Sweet Biscuits (Excluding Breakfast Biscuits)' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/301536/sweet-biscuit-usage-in-the-uk/
Kantar. "Number of Consumers of 'sweet Biscuits (Excluding Breakfast Biscuits)' in Great Britain (Gb) 2021 - 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/301536/sweet-biscuit-usage-in-the-uk/
Kantar, Number of consumers of 'Sweet Biscuits (Excluding Breakfast Biscuits)' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/301536/sweet-biscuit-usage-in-the-uk/ (last visited November 21, 2024)
Number of consumers of 'Sweet Biscuits (Excluding Breakfast Biscuits)' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/301536/sweet-biscuit-usage-in-the-uk/
