According to this Kantar survey from 2024, 10 million people are consuming this product with a frequency level of 'Light users'. In contrast, 3.9 million people have a frequency level of 'Heavy users'.
Number of consumers of 'Sweet Biscuits (Excluding Breakfast Biscuits)' in Great Britain (GB) 2021 - 2023, by frequency
(in 1,000s)
The source indicates: - Heavy users consumed sweet biscuits either 'Once a day or more' - Medium users consumed sweet biscuits '2 or 3 times a week' - Light users consumed sweet biscuits either 'Once a week', '2 or 3 times a month', 'Once a month' or 'Less than once a month' ** Excluding breakfast biscuits
Figures estimated by the source on the basis of survey responses.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar. (July 2, 2024). Number of consumers of 'Sweet Biscuits (Excluding Breakfast Biscuits)' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/301536/sweet-biscuit-usage-in-the-uk/
Kantar. "Number of consumers of 'Sweet Biscuits (Excluding Breakfast Biscuits)' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/301536/sweet-biscuit-usage-in-the-uk/
Kantar. (2024). Number of consumers of 'Sweet Biscuits (Excluding Breakfast Biscuits)' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/301536/sweet-biscuit-usage-in-the-uk/
Kantar. "Number of Consumers of 'sweet Biscuits (Excluding Breakfast Biscuits)' in Great Britain (Gb) 2021 - 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/301536/sweet-biscuit-usage-in-the-uk/
Kantar, Number of consumers of 'Sweet Biscuits (Excluding Breakfast Biscuits)' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/301536/sweet-biscuit-usage-in-the-uk/ (last visited November 03, 2024)
Number of consumers of 'Sweet Biscuits (Excluding Breakfast Biscuits)' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/301536/sweet-biscuit-usage-in-the-uk/
