According to this Kantar survey from 2024, 8.8 million people are consuming this product with a frequency level of 'Heavy users'. In contrast, 4.7 million people have a frequency level of 'Medium users'.
Number of consumers of 'Cereal Bars And Breakfast Biscuits' in Great Britain (GB) 2023, by frequency
(in 1,000s)
* The source indicates: - Heavy users consumed breakfast cereals either 'once a day or more', 'More than once a day' or 'once a day' - Medium users consumed breakfast cereals '2-3 times a week or 'once a week' - Light users consumed breakfast cereals 'two or three times a month'or 'once a month or less'
Figures estimated by the source on the basis of survey responses.
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Kantar. (July 2, 2024). Number of consumers of 'Cereal Bars And Breakfast Biscuits' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/301526/breakfast-cereal-usage-in-the-uk/
Kantar. "Number of consumers of 'Cereal Bars And Breakfast Biscuits' in Great Britain (GB) 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/301526/breakfast-cereal-usage-in-the-uk/
Kantar. (2024). Number of consumers of 'Cereal Bars And Breakfast Biscuits' in Great Britain (GB) 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/301526/breakfast-cereal-usage-in-the-uk/
Kantar. "Number of Consumers of 'cereal Bars And Breakfast Biscuits' in Great Britain (Gb) 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/301526/breakfast-cereal-usage-in-the-uk/
Kantar, Number of consumers of 'Cereal Bars And Breakfast Biscuits' in Great Britain (GB) 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/301526/breakfast-cereal-usage-in-the-uk/ (last visited December 22, 2024)
Number of consumers of 'Cereal Bars And Breakfast Biscuits' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/301526/breakfast-cereal-usage-in-the-uk/
