This statistic shows the frequency of jam, honey and spreads usage in Great Britain in 2020, in number of users. In 2020, an estimated 10.7 million people were heavy users of sweet jam, honey and spreads.
Number of people using jam, honey and spreads in Great Britain in 2020, by user type
(in 1,000s)
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Number of people using jam, honey and spreads in Great Britain in 2020, by user type
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* The source indicates: - Heavy users consumed jam, honey and spreads either "once a day or more" or "two to three times a week." - Medium users consumed jam, honey and spreads "once a week." - Light users consumed jam, honey and spreads "two or three times a month", "once a month" or "less than once a month" ** Excluding butter, margarine and low fat/dairy spreads
Figures estimated by the source on the basis of survey responses.
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Kantar. (June 13, 2021). Number of people using jam, honey and spreads in Great Britain in 2020, by user type (in 1,000s) [Graph]. In Statista. Retrieved May 11, 2025, from https://www.statista.com/statistics/301522/jam-honey-and-spreads-usage-in-the-uk/
Kantar. "Number of people using jam, honey and spreads in Great Britain in 2020, by user type (in 1,000s)." Chart. June 13, 2021. Statista. Accessed May 11, 2025. https://www.statista.com/statistics/301522/jam-honey-and-spreads-usage-in-the-uk/
Kantar. (2021). Number of people using jam, honey and spreads in Great Britain in 2020, by user type (in 1,000s). Statista. Statista Inc.. Accessed: May 11, 2025. https://www.statista.com/statistics/301522/jam-honey-and-spreads-usage-in-the-uk/
Kantar. "Number of People Using Jam, Honey and Spreads in Great Britain in 2020, by User Type (in 1,000s)." Statista, Statista Inc., 13 Jun 2021, https://www.statista.com/statistics/301522/jam-honey-and-spreads-usage-in-the-uk/
Kantar, Number of people using jam, honey and spreads in Great Britain in 2020, by user type (in 1,000s) Statista, https://www.statista.com/statistics/301522/jam-honey-and-spreads-usage-in-the-uk/ (last visited May 11, 2025)
Number of people using jam, honey and spreads in Great Britain in 2020, by user type (in 1,000s) [Graph], Kantar, June 13, 2021. [Online]. Available: https://www.statista.com/statistics/301522/jam-honey-and-spreads-usage-in-the-uk/
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