According to this survey by Kantar, 13.6 million people in the United Kingdom are consuming 'Butter/ Light Butter' with a frequency level of 'Heavy users' in 2022. In contrast, 4.7 million people have a frequency level of 'Light users'.
Number of consumers of 'Butter/ Light Butter' in Great Britain (GB) 2022, by frequency
(in 1,000s)
User type*
Number of people in thousands
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* The source indicates: - Heavy users consumed butter either 'once a day or more' or 'two to three times a week.' - Medium users consumed butter 'once a week.' - Light users consumed butter 'two or three times a month', 'once a month' or 'less than once a month'
Figures estimated by the source on the basis of survey responses.
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Kantar. (August 1, 2023). Number of consumers of 'Butter/ Light Butter' in Great Britain (GB) 2022, by frequency (in 1,000s) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/301519/butter-usage-in-the-uk-by-user-type/
Kantar. "Number of consumers of 'Butter/ Light Butter' in Great Britain (GB) 2022, by frequency (in 1,000s)." Chart. August 1, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/301519/butter-usage-in-the-uk-by-user-type/
Kantar. (2023). Number of consumers of 'Butter/ Light Butter' in Great Britain (GB) 2022, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/301519/butter-usage-in-the-uk-by-user-type/
Kantar. "Number of Consumers of 'butter/ Light Butter' in Great Britain (Gb) 2022, by Frequency (in 1,000s)." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/statistics/301519/butter-usage-in-the-uk-by-user-type/
Kantar, Number of consumers of 'Butter/ Light Butter' in Great Britain (GB) 2022, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/301519/butter-usage-in-the-uk-by-user-type/ (last visited July 22, 2024)
Number of consumers of 'Butter/ Light Butter' in Great Britain (GB) 2022, by frequency (in 1,000s) [Graph], Kantar, August 1, 2023. [Online]. Available: https://www.statista.com/statistics/301519/butter-usage-in-the-uk-by-user-type/