According to this Kantar survey from 2024, 13.1 million people are consuming this product with a frequency level of 'Heavy users'. In contrast, 4.1 million people have a frequency level of 'Light users'.
Number of consumers of 'Butter/ Light Butter' in Great Britain (GB) 2023, by frequency
(in 1,000s)
* The source indicates: - Heavy users consumed butter either 'once a day or more' or 'two to three times a week.' - Medium users consumed butter 'once a week.' - Light users consumed butter 'two or three times a month', 'once a month' or 'less than once a month'
Figures estimated by the source on the basis of survey responses.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar. (July 2, 2024). Number of consumers of 'Butter/ Light Butter' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/301519/butter-usage-in-the-uk-by-user-type/
Kantar. "Number of consumers of 'Butter/ Light Butter' in Great Britain (GB) 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/301519/butter-usage-in-the-uk-by-user-type/
Kantar. (2024). Number of consumers of 'Butter/ Light Butter' in Great Britain (GB) 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/301519/butter-usage-in-the-uk-by-user-type/
Kantar. "Number of Consumers of 'butter/ Light Butter' in Great Britain (Gb) 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/301519/butter-usage-in-the-uk-by-user-type/
Kantar, Number of consumers of 'Butter/ Light Butter' in Great Britain (GB) 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/301519/butter-usage-in-the-uk-by-user-type/ (last visited December 22, 2024)
Number of consumers of 'Butter/ Light Butter' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/301519/butter-usage-in-the-uk-by-user-type/
