Attitude trend towards frozen vs. chilled food in Great Britain 2009-2017
This survey shows the attitude trend towards frozen versus chilled food in Great Britain from 2009 to 2017. The results of the three biennial surveys show that attitudes over the four year period have not changed significantly. A slightly higher proportion of consumers believe frozen and chilled foods are 'about the same, while less stated that chilled food is always better than frozen food.
