The source projected that local SMB advertisers in the United States would spend 61 billion U.S. dollars on local media in 2023, up from 50.8 billion spent in 2018. At the same time national advertiser spending on local media in the country would grow from 62 to 67 billion U.S. dollars.
Local media advertising spending in the United States from 2018 to 2023, by advertiser type
(in billion U.S. dollars)
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BIA Advisory Services. (January 2, 2019). Local media advertising spending in the United States from 2018 to 2023, by advertiser type (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 15, 2024, from https://www.statista.com/statistics/300967/local-advertising-spending-advertiser-type-usa/
BIA Advisory Services. "Local media advertising spending in the United States from 2018 to 2023, by advertiser type (in billion U.S. dollars)." Chart. January 2, 2019. Statista. Accessed November 15, 2024. https://www.statista.com/statistics/300967/local-advertising-spending-advertiser-type-usa/
BIA Advisory Services. (2019). Local media advertising spending in the United States from 2018 to 2023, by advertiser type (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 15, 2024. https://www.statista.com/statistics/300967/local-advertising-spending-advertiser-type-usa/
BIA Advisory Services. "Local Media Advertising Spending in The United States from 2018 to 2023, by Advertiser Type (in Billion U.S. Dollars)." Statista, Statista Inc., 2 Jan 2019, https://www.statista.com/statistics/300967/local-advertising-spending-advertiser-type-usa/
BIA Advisory Services, Local media advertising spending in the United States from 2018 to 2023, by advertiser type (in billion U.S. dollars) Statista, https://www.statista.com/statistics/300967/local-advertising-spending-advertiser-type-usa/ (last visited November 15, 2024)
Local media advertising spending in the United States from 2018 to 2023, by advertiser type (in billion U.S. dollars) [Graph], BIA Advisory Services, January 2, 2019. [Online]. Available: https://www.statista.com/statistics/300967/local-advertising-spending-advertiser-type-usa/
