Importance of online reviews to U.S. franchise restaurant traffic as of March 2014

Published by Statista Research Department, May 16, 2014
This statistic shows the importance of online reviews to franchise restaurant traffic in the United States as of March 2014. During the survey, 45 percent of respondents stated that search engine rankings and customer review sites were more influential than traditional advertising.

Importance of online reviews to franchise restaurant traffic in the United States as of March 2014

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Release date

May 2014

Region

United States

Survey time period

March 30 to April 2, 2014

Number of respondents

104 respondents

Age group

18 years and older

Special properties

Franchise restaurant operators

Method of interview

Questionnaire

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