UK tablet gaming reach 2023

A September to November 2023 survey of UK adults aged 16 years and older found that 14 percent of respondents ever played games on a tablet device, down from a 15 percent tablet gaming penetration in the previous year. During the COVID-19 outbreak, tablet gaming made large gains across all demographic groups, with tablet gamers aged 45 to 54 years experiencing the biggest growth of 16 percentage points.

Tablet gaming penetration in the United Kingdom (UK) from 2011 to 2023

Characteristic	Share of respondents
2023	14%
2022	15%
2021	19%
2020/21	20%
2019	10%
2018	11%
2017	12%
2016	12%
2015	13%
2014	15%
2013	10%
2012	5%
2011	2%

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Release date

January 2024

More information

Region

United Kingdom

Survey time period

2009 to November 2023

Number of respondents

3,643 respondents

Age group

16 years and older

Method of interview

Online panel

Supplementary notes

* n (2007) = 2,905; n (2009) = 1,824; n (2010) = 2,117; n (2011) = 1,823; n (2012) = 1,805; n (2013) = 1,642; n (2014) = 1,890; n (2015) = 1,841; n (2016) = 1,846; n (2017) = 1,875; n (2018) = 1,882; n (2019) = 1,479; n (2020/21) = 3,105; n (2022) = 3,651; n (2023) = 3,643.

2022 wave: interviews were conducted between September 23 and November 9, 2022
2021 wave: interviews were conducted between October 16 and December 13, 2021
2020/21 wave: interviews were conducted between October 6, 2020 and January 23, 2021.

2021 methodology: interviewing conducted using a mix of post-to-online and online panels. Paper questionnaires could also be requested by postal respondents and were returned by post. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 99% confidence level.

Original survey question: Do you ever play games at home or elsewhere in any of these ways? (MULTI CODE) On a tablet

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