UK mobile phone gaming reach 2009-2023
mobile gamers aged 35 to 44 years experiencing the biggest growth of 24 percentage points.
A September to November 2023 survey of UK adults aged 16 years and older found that 34 percent of respondents had ever played games on their mobile phone, slightly down from a 36 percent mobile gaming penetration in the previous year. During the initial outbreak of the COVID-19 pandemic, mobile gaming made double digit gains across all demographic groups, with