The graph shows data on the intended consumption of the Super Bowl ads in Canada as of January 2014, by income. During a survey, 42 percent of respondents with an income of less than 60 thousand Canadian dollars stated they intended to watch the ads online.
During the survey, this question was posed as follows: "Will you watch them during the TV broadcast, watch them on TV at some other time or access them online at some time?" The source does not provide information regarding the missing percentage points to 100 percent.
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Harris/Decima. (January 31, 2014). How do you intend to watch the Super Bowl ads? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/300203/intended-consumption-of-the-super-bowl-ads-income-canada/
Harris/Decima. "How do you intend to watch the Super Bowl ads?." Chart. January 31, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/300203/intended-consumption-of-the-super-bowl-ads-income-canada/
Harris/Decima. (2014). How do you intend to watch the Super Bowl ads?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/300203/intended-consumption-of-the-super-bowl-ads-income-canada/
Harris/Decima. "How Do You Intend to Watch The Super Bowl Ads?." Statista, Statista Inc., 31 Jan 2014, https://www.statista.com/statistics/300203/intended-consumption-of-the-super-bowl-ads-income-canada/
Harris/Decima, How do you intend to watch the Super Bowl ads? Statista, https://www.statista.com/statistics/300203/intended-consumption-of-the-super-bowl-ads-income-canada/ (last visited December 22, 2024)
How do you intend to watch the Super Bowl ads? [Graph], Harris/Decima, January 31, 2014. [Online]. Available: https://www.statista.com/statistics/300203/intended-consumption-of-the-super-bowl-ads-income-canada/
