The graph shows data on the intended consumption of the Super Bowl ads in Canada as of January 2014, by age. During a survey, 57 percent of respondents aged 18 to 34 stated they intended to watch the ads online.
During the survey, this question was posed as follows: "Will you watch them during the TV broadcast, watch them on TV at some other time or access them online at some time?"
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Harris/Decima. (January 31, 2014). How do you intend to watch the Super Bowl ads? [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/300187/intended-consumption-of-the-super-bowl-ads-age-canada/
Harris/Decima. "How do you intend to watch the Super Bowl ads?." Chart. January 31, 2014. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/300187/intended-consumption-of-the-super-bowl-ads-age-canada/
Harris/Decima. (2014). How do you intend to watch the Super Bowl ads?. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/300187/intended-consumption-of-the-super-bowl-ads-age-canada/
Harris/Decima. "How Do You Intend to Watch The Super Bowl Ads?." Statista, Statista Inc., 31 Jan 2014, https://www.statista.com/statistics/300187/intended-consumption-of-the-super-bowl-ads-age-canada/
Harris/Decima, How do you intend to watch the Super Bowl ads? Statista, https://www.statista.com/statistics/300187/intended-consumption-of-the-super-bowl-ads-age-canada/ (last visited September 26, 2024)
How do you intend to watch the Super Bowl ads? [Graph], Harris/Decima, January 31, 2014. [Online]. Available: https://www.statista.com/statistics/300187/intended-consumption-of-the-super-bowl-ads-age-canada/