| Characteristic | Characteristic |
|---|---|
| Percent more likely than other U.S. adults to live in a household that subscribes to cable (and have not yet embraced more digitized options for television viewing) | 10% |
| Percent more likely than other U.S. adults to read a newspaper (print or e-edition) | 56% |
| Share of the Silent Generation who used the internet in the last 30 days to read national news | 15% |
| Share of the Silent Generation who visited a newspaper or television website in the last 30 days | 11% |
| Share of the Silent Generation who live in a household that owns a high-definition television | 63% |
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Reach
Consumption frequency
Binge viewers
Popular content
Coronavirus impact
Further related statistics
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
