This chart shows some of the media consumption habits of the Millennials generation in the United States in 2012. According to a recent study, Millennials are 40 percent less likely than other U.S. adults to read a newspaper (print or e-edition).
Media consumption habits of Millennials in the United States in 2012
Characteristic
Characteristic
Percent more likely than other U.S. adults to live in a household with no television service
42%
Percent less likely to read a print or e-edition newspaper
40%
Share of millennials who have visited a newspaper or television website in the last 30 days
35%
Percent more likely than other U.S. adults to use a mobile device to read news
54%
Share of millennials who have used a mobile device to read the news in the last 30 days
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Scarborough Research. (February 14, 2013). Media consumption habits of Millennials in the United States in 2012 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/300055/media-consumption-habits-of-us-milennials/
Scarborough Research. "Media consumption habits of Millennials in the United States in 2012." Chart. February 14, 2013. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/300055/media-consumption-habits-of-us-milennials/
Scarborough Research. (2013). Media consumption habits of Millennials in the United States in 2012. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/300055/media-consumption-habits-of-us-milennials/
Scarborough Research. "Media Consumption Habits of Millennials in The United States in 2012." Statista, Statista Inc., 14 Feb 2013, https://www.statista.com/statistics/300055/media-consumption-habits-of-us-milennials/
Scarborough Research, Media consumption habits of Millennials in the United States in 2012 Statista, https://www.statista.com/statistics/300055/media-consumption-habits-of-us-milennials/ (last visited November 21, 2024)
Media consumption habits of Millennials in the United States in 2012 [Graph], Scarborough Research, February 14, 2013. [Online]. Available: https://www.statista.com/statistics/300055/media-consumption-habits-of-us-milennials/
