The graph shows reasons for going to the movies named by consumers in the United States in December 2013. During a survey, 32 percent of respondents stated that good word of mouth was one of the main factors that drove them to see a movie in a theater.
What are the main factors that ever drive you to see a movie in a theater?
Characteristic
Share of respondents
Has one of my favorite actors/actresses
32%
Good word of mouth
32%
It's a sequel or part of a series I love
30%
Special effects (i.e., "Better on the big screen")
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Harris Interactive. (January 10, 2014). What are the main factors that ever drive you to see a movie in a theater? [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/299284/reasons-going-to-the-movies-usa/
Harris Interactive. "What are the main factors that ever drive you to see a movie in a theater?." Chart. January 10, 2014. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/299284/reasons-going-to-the-movies-usa/
Harris Interactive. (2014). What are the main factors that ever drive you to see a movie in a theater?. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/299284/reasons-going-to-the-movies-usa/
Harris Interactive. "What Are The Main Factors That Ever Drive You to See a Movie in a Theater?." Statista, Statista Inc., 10 Jan 2014, https://www.statista.com/statistics/299284/reasons-going-to-the-movies-usa/
Harris Interactive, What are the main factors that ever drive you to see a movie in a theater? Statista, https://www.statista.com/statistics/299284/reasons-going-to-the-movies-usa/ (last visited January 09, 2025)
What are the main factors that ever drive you to see a movie in a theater? [Graph], Harris Interactive, January 10, 2014. [Online]. Available: https://www.statista.com/statistics/299284/reasons-going-to-the-movies-usa/
