This statistic shows the results of a survey conducted in November 2013. Over 1,400 U.S. consumers were polled if they prefer national or private labels or brands when purchasing heat-and-eat meat and poultry. Some 41 percent of respondents stated to prefer national brands.
National brands are brand-name products that are distributed throughout the country. In contrast, there are private label/store brands, which are only carried in specific retailer stores or chains. These retailers are solely responsible across the whole supply chain for the private label/store brands marketed under their roof.
Do you prefer national or private label/store brands when purchasing heat-and-eat meat and poultry?
* Survey respondents had to meet the following requirements to participate in the survey: Primary or equally shared responsibility for food shopping. Not adhere to a vegetarian or vegan lifestyle.
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American Meat Institute, & Sealed Air. (February 1, 2014). Do you prefer national or private label/store brands when purchasing heat-and-eat meat and poultry? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/299263/us-consumers-brand-type-preference-of-heat-and-eat-meat-and-poultry-purchases/
American Meat Institute, und Sealed Air. "Do you prefer national or private label/store brands when purchasing heat-and-eat meat and poultry?." Chart. February 1, 2014. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/299263/us-consumers-brand-type-preference-of-heat-and-eat-meat-and-poultry-purchases/
American Meat Institute, Sealed Air. (2014). Do you prefer national or private label/store brands when purchasing heat-and-eat meat and poultry?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/299263/us-consumers-brand-type-preference-of-heat-and-eat-meat-and-poultry-purchases/
American Meat Institute, and Sealed Air. "Do You Prefer National or Private Label/Store Brands When Purchasing Heat-and-eat Meat and Poultry?." Statista, Statista Inc., 1 Feb 2014, https://www.statista.com/statistics/299263/us-consumers-brand-type-preference-of-heat-and-eat-meat-and-poultry-purchases/
American Meat Institute & Sealed Air, Do you prefer national or private label/store brands when purchasing heat-and-eat meat and poultry? Statista, https://www.statista.com/statistics/299263/us-consumers-brand-type-preference-of-heat-and-eat-meat-and-poultry-purchases/ (last visited December 21, 2024)
Do you prefer national or private label/store brands when purchasing heat-and-eat meat and poultry? [Graph], American Meat Institute, & Sealed Air, February 1, 2014. [Online]. Available: https://www.statista.com/statistics/299263/us-consumers-brand-type-preference-of-heat-and-eat-meat-and-poultry-purchases/
