This statistic shows the results of a survey conducted in December 2017. Some 1,500 U.S. consumers were asked if they prefer national or private label/store brands when purchasing fresh meat and poultry. During the survey, approximately 20 percent of respondents indicated that they had a preference for national brands.
National brands are brand-name products that are distributed throughout the country. In contrast, there are private label/store brands, which are only carried in specific retailer stores or chains. These retailers are solely responsible across the whole supply chain for the private label/store brands marketed under their roof.
Do you prefer national or private label/store brands when purchasing fresh meat and poultry?
* Survey respondents had to meet the following requirements to participate in the survey: Primary or equally shared responsibility for food shopping. Not adhere to a vegetarian or vegan lifestyle.
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American Meat Institute, & Sealed Air. (February 17, 2018). Do you prefer national or private label/store brands when purchasing fresh meat and poultry? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/299259/us-consumers--brand-type-preference-of-fresh-meat-and-poultry-purchases/
American Meat Institute, und Sealed Air. "Do you prefer national or private label/store brands when purchasing fresh meat and poultry?." Chart. February 17, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/299259/us-consumers--brand-type-preference-of-fresh-meat-and-poultry-purchases/
American Meat Institute, Sealed Air. (2018). Do you prefer national or private label/store brands when purchasing fresh meat and poultry?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/299259/us-consumers--brand-type-preference-of-fresh-meat-and-poultry-purchases/
American Meat Institute, and Sealed Air. "Do You Prefer National or Private Label/Store Brands When Purchasing Fresh Meat and Poultry?." Statista, Statista Inc., 17 Feb 2018, https://www.statista.com/statistics/299259/us-consumers--brand-type-preference-of-fresh-meat-and-poultry-purchases/
American Meat Institute & Sealed Air, Do you prefer national or private label/store brands when purchasing fresh meat and poultry? Statista, https://www.statista.com/statistics/299259/us-consumers--brand-type-preference-of-fresh-meat-and-poultry-purchases/ (last visited December 22, 2024)
Do you prefer national or private label/store brands when purchasing fresh meat and poultry? [Graph], American Meat Institute, & Sealed Air, February 17, 2018. [Online]. Available: https://www.statista.com/statistics/299259/us-consumers--brand-type-preference-of-fresh-meat-and-poultry-purchases/
