This statistic shows the results of a survey conducted in December 2017. Some 1,500 U.S. consumers were asked if they prefer national or private label/store brands when purchasing fresh meat and poultry. During the survey, approximately 20 percent of respondents indicated that they had a preference for national brands.
National brands are brand-name products that are distributed throughout the country. In contrast, there are private label/store brands, which are only carried in specific retailer stores or chains. These retailers are solely responsible across the whole supply chain for the private label/store brands marketed under their roof.
Do you prefer national or private label/store brands when purchasing fresh meat and poultry?
* Survey respondents had to meet the following requirements to participate in the survey: Primary or equally shared responsibility for food shopping. Not adhere to a vegetarian or vegan lifestyle.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
American Meat Institute, & Sealed Air. (February 17, 2018). Do you prefer national or private label/store brands when purchasing fresh meat and poultry? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/299259/us-consumers--brand-type-preference-of-fresh-meat-and-poultry-purchases/
American Meat Institute, und Sealed Air. "Do you prefer national or private label/store brands when purchasing fresh meat and poultry?." Chart. February 17, 2018. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/299259/us-consumers--brand-type-preference-of-fresh-meat-and-poultry-purchases/
American Meat Institute, Sealed Air. (2018). Do you prefer national or private label/store brands when purchasing fresh meat and poultry?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/299259/us-consumers--brand-type-preference-of-fresh-meat-and-poultry-purchases/
American Meat Institute, and Sealed Air. "Do You Prefer National or Private Label/Store Brands When Purchasing Fresh Meat and Poultry?." Statista, Statista Inc., 17 Feb 2018, https://www.statista.com/statistics/299259/us-consumers--brand-type-preference-of-fresh-meat-and-poultry-purchases/
American Meat Institute & Sealed Air, Do you prefer national or private label/store brands when purchasing fresh meat and poultry? Statista, https://www.statista.com/statistics/299259/us-consumers--brand-type-preference-of-fresh-meat-and-poultry-purchases/ (last visited November 21, 2024)
Do you prefer national or private label/store brands when purchasing fresh meat and poultry? [Graph], American Meat Institute, & Sealed Air, February 17, 2018. [Online]. Available: https://www.statista.com/statistics/299259/us-consumers--brand-type-preference-of-fresh-meat-and-poultry-purchases/
