Target's advertising spending amounted to 1.4 billion U.S. dollars in 2023. Target's advertising costs primarily consist of newspaper circular, digital advertisements, and media broadcast. Meanwhile, in 2022, Walmart, one of Targets main competitor, spent 3.41 billion U.S. dollars on advertising.
Advertising expenditure of Target in the United States from 2010 to 2023
(in billion U.S. dollars)
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Target. (March 13, 2024). Advertising expenditure of Target in the United States from 2010 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/299194/advertising-costs-of-target-in-north-america/
Target. "Advertising expenditure of Target in the United States from 2010 to 2023 (in billion U.S. dollars)." Chart. March 13, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/299194/advertising-costs-of-target-in-north-america/
Target. (2024). Advertising expenditure of Target in the United States from 2010 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/299194/advertising-costs-of-target-in-north-america/
Target. "Advertising Expenditure of Target in The United States from 2010 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/299194/advertising-costs-of-target-in-north-america/
Target, Advertising expenditure of Target in the United States from 2010 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/299194/advertising-costs-of-target-in-north-america/ (last visited December 21, 2024)
Advertising expenditure of Target in the United States from 2010 to 2023 (in billion U.S. dollars) [Graph], Target, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/299194/advertising-costs-of-target-in-north-america/
