Revenue of digital advertising agencies in the U.S. 2019-2024

In 2023, the revenue of digital advertising agencies in the United States was estimated at 44.75 billion U.S. dollars. Revenues have nearly doubled since 2019, highlighting the industry's rapid push toward digitalization.

Digital advertising in the United States

Digital advertising agencies are in great demand as the advertising industry in the United States is undergoing a rapid digital transformation. Companies that want to reach their target audience and unlock new potential customers need to adapt their approaches to the changes in consumer behavior. Seeing that more people are browsing, shopping, and looking for entertainment online, it only figures that businesses invest more heavily into the services of digital advertising agencies than ever. In 2021, U.S. advertising agencies generated more than 60 percent of their revenues via digital work, and data also shows that digital's share in agency revenues has more than doubled in the last decade.

Which ad agencies are riding the digital wave?

In 2021, Accenture Interactive and Deloitte Digital were the leading digital advertising agency networks in the United States, with annual revenues of 5.9 and 4.5 billion U.S. dollars, respectively. A year earlier, Accenture Interactive also reported the highest worldwide revenue of any digital agency network at around 10.6 billion U.S. dollars. Interestingly, the five largest digital ad companies worldwide are all based in New York, with their combined revenues surpassing 31 billion U.S. dollars in 2020.