In 2019, one of the most popular Instagram tags by fashion brands was #weekendvibes, ranking third overall with a 0.99 percent engagement rate. The #ootd tag, which usually refers to outfit of the day, only had a 0.95 percent engagement rate on the social network.
Most popular hashtags used by fashion brands on Instagram worldwide in 2019, by engagement rate
Data is based on "a representative sample of national and international companies in each industry by selecting 150 companies at random from each industry from our database of over 180,000 companies. Companies selected had active presences on Facebook, Instagram, and Twitter as of January 2019, and had Facebook fan counts between 25,000 and 1,000,000 and minimum Instagram and Twitter followers of 1,000 as of the same date."
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Rival IQ. (March 4, 2020). Most popular hashtags used by fashion brands on Instagram worldwide in 2019, by engagement rate [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/298779/instagram-brand-post-hashtag-fashion/
Rival IQ. "Most popular hashtags used by fashion brands on Instagram worldwide in 2019, by engagement rate." Chart. March 4, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/298779/instagram-brand-post-hashtag-fashion/
Rival IQ. (2020). Most popular hashtags used by fashion brands on Instagram worldwide in 2019, by engagement rate. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/298779/instagram-brand-post-hashtag-fashion/
Rival IQ. "Most Popular Hashtags Used by Fashion Brands on Instagram Worldwide in 2019, by Engagement Rate." Statista, Statista Inc., 4 Mar 2020, https://www.statista.com/statistics/298779/instagram-brand-post-hashtag-fashion/
Rival IQ, Most popular hashtags used by fashion brands on Instagram worldwide in 2019, by engagement rate Statista, https://www.statista.com/statistics/298779/instagram-brand-post-hashtag-fashion/ (last visited July 22, 2024)
Most popular hashtags used by fashion brands on Instagram worldwide in 2019, by engagement rate [Graph], Rival IQ, March 4, 2020. [Online]. Available: https://www.statista.com/statistics/298779/instagram-brand-post-hashtag-fashion/
