Supercell annual revenue 2012-2024
Finnish mobile game developer and publisher Supercell generated approximately two billion U.S. dollars in revenue in 2024. That year, the company reported annual earnings of 287 million U.S. dollars. Supercell regularly ranks among the leading Google gaming app publishers based on revenue in the United States. As of 2025, Supercell has only fully released six mobile games, all of which are commercially successful.
Early beginnings: Hay Day
After starting out with browser games, Supercell started developing games for mobile devices in 2011. In early 2012, the company released its first international game, Hay Day. The free-to-play game with in-game purchase options was similar to Zynga’s then-popular farming simulator Farmville and quickly became one of the top grossing mobile titles worldwide. Supercell immensely profited off the rapidly growing mobile gaming market and as of January 2025, Hay Day’s lifetime in-app revenue amounted to almost 1.4 billion U.S. dollars.
Finding the niche: strategy games
Released in 2012, multiplayer strategy game Clash of Clans is Supercell’s other big hit and has remained the company’s top-grossing app in 2024. The mobile app title allows players to form groups with other gamers called clans, train troops, and attack other players to earn resources. Facing off against other players in clan wars is one of the key components of the game, with loot and trophies available for the winners. Clash of Clans also features a single-player mode, but the core gameplay it based on multiplayer.
Squad Busters
Supercell’s latest blockbuster mobile gaming title Squad Busters was released in May 2024 and features characters from Clash of Clans, Clash Royale, Brawl Stars, Hay Day, and Boom Beach. Squad Busters is a multiplayer online battle area (MOBA) hero shooter where players compete against other players or AI opponents in multiple game modes with hero characters they unlocked via gameplay or purchases. Squad Busters was Supercell’s second-most downloaded mobile game in 2024, generating more than 46 million downloads during that year.
