This statistic displays the quality of customer sales channel integration according to retailers in the United Kingdom from 2011 to 2013. In 2013, over 50 percent of retailers reported that marketing across their retail channels was coherent, but their channels were not integrated.
How well integrated are your current sales channels?
Characteristic
All channels well integrated
Channels are not integrated although coherent marketing across them
Channels are not integrated and marketing information is not consistent across them
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eDigitalResearch. (March 26, 2014). How well integrated are your current sales channels? [Graph]. In Statista. Retrieved January 02, 2025, from https://www.statista.com/statistics/298644/integration-of-customer-sales-channesl-uk/
eDigitalResearch. "How well integrated are your current sales channels?." Chart. March 26, 2014. Statista. Accessed January 02, 2025. https://www.statista.com/statistics/298644/integration-of-customer-sales-channesl-uk/
eDigitalResearch. (2014). How well integrated are your current sales channels?. Statista. Statista Inc.. Accessed: January 02, 2025. https://www.statista.com/statistics/298644/integration-of-customer-sales-channesl-uk/
eDigitalResearch. "How Well Integrated Are Your Current Sales Channels?." Statista, Statista Inc., 26 Mar 2014, https://www.statista.com/statistics/298644/integration-of-customer-sales-channesl-uk/
eDigitalResearch, How well integrated are your current sales channels? Statista, https://www.statista.com/statistics/298644/integration-of-customer-sales-channesl-uk/ (last visited January 02, 2025)
How well integrated are your current sales channels? [Graph], eDigitalResearch, March 26, 2014. [Online]. Available: https://www.statista.com/statistics/298644/integration-of-customer-sales-channesl-uk/
