This statistic gives information on the digital shopper penetration in the United States from 2016 to 2021. In 2016, 90.8 percent of internet users in the United States had browsed, research or compared products online. In 2020, this figure is expected to grow to 92.5 percent.
Digital shopper penetration in the United States from 2016 to 2021
* Forecast Internet users who have browsed, researched or compared products digitally via any device during the calendar year but have not necessarily bought digitally.
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eMarketer. (September 19, 2017). Digital shopper penetration in the United States from 2016 to 2021 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/298461/digital-shopper-penetration-in-the-united-states/
eMarketer. "Digital shopper penetration in the United States from 2016 to 2021." Chart. September 19, 2017. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/298461/digital-shopper-penetration-in-the-united-states/
eMarketer. (2017). Digital shopper penetration in the United States from 2016 to 2021. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/298461/digital-shopper-penetration-in-the-united-states/
eMarketer. "Digital Shopper Penetration in The United States from 2016 to 2021." Statista, Statista Inc., 19 Sep 2017, https://www.statista.com/statistics/298461/digital-shopper-penetration-in-the-united-states/
eMarketer, Digital shopper penetration in the United States from 2016 to 2021 Statista, https://www.statista.com/statistics/298461/digital-shopper-penetration-in-the-united-states/ (last visited January 08, 2025)
Digital shopper penetration in the United States from 2016 to 2021 [Graph], eMarketer, September 19, 2017. [Online]. Available: https://www.statista.com/statistics/298461/digital-shopper-penetration-in-the-united-states/
