This statistic shows who CMOs and marketing executives thought should be involved in the pitch process for an advertising agency, as seen in the results of a November 2013 survey. Out of 1850 respondents, 88 percent thought that the Chief Marketing Officer should be involved in the process.
Key figures to involve in the pitch process for advertising agencies as of November 2013
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Forbes. (December 4, 2013). Key figures to involve in the pitch process for advertising agencies as of November 2013 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/298409/key-figures-to-involve-in-the-advertising-agency-pitch-process/
Forbes. "Key figures to involve in the pitch process for advertising agencies as of November 2013." Chart. December 4, 2013. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/298409/key-figures-to-involve-in-the-advertising-agency-pitch-process/
Forbes. (2013). Key figures to involve in the pitch process for advertising agencies as of November 2013. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/298409/key-figures-to-involve-in-the-advertising-agency-pitch-process/
Forbes. "Key Figures to Involve in The Pitch Process for Advertising Agencies as of November 2013." Statista, Statista Inc., 4 Dec 2013, https://www.statista.com/statistics/298409/key-figures-to-involve-in-the-advertising-agency-pitch-process/
Forbes, Key figures to involve in the pitch process for advertising agencies as of November 2013 Statista, https://www.statista.com/statistics/298409/key-figures-to-involve-in-the-advertising-agency-pitch-process/ (last visited November 22, 2024)
Key figures to involve in the pitch process for advertising agencies as of November 2013 [Graph], Forbes, December 4, 2013. [Online]. Available: https://www.statista.com/statistics/298409/key-figures-to-involve-in-the-advertising-agency-pitch-process/
