This statistic shows who CMOs and marketing executives thought should be involved in the pitch process for an advertising agency, as seen in the results of a November 2013 survey. Out of 1850 respondents, 88 percent thought that the Chief Marketing Officer should be involved in the process.
Key figures to involve in the pitch process for advertising agencies as of November 2013
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Forbes. (December 4, 2013). Key figures to involve in the pitch process for advertising agencies as of November 2013 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/298409/key-figures-to-involve-in-the-advertising-agency-pitch-process/
Forbes. "Key figures to involve in the pitch process for advertising agencies as of November 2013." Chart. December 4, 2013. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/298409/key-figures-to-involve-in-the-advertising-agency-pitch-process/
Forbes. (2013). Key figures to involve in the pitch process for advertising agencies as of November 2013. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/298409/key-figures-to-involve-in-the-advertising-agency-pitch-process/
Forbes. "Key Figures to Involve in The Pitch Process for Advertising Agencies as of November 2013." Statista, Statista Inc., 4 Dec 2013, https://www.statista.com/statistics/298409/key-figures-to-involve-in-the-advertising-agency-pitch-process/
Forbes, Key figures to involve in the pitch process for advertising agencies as of November 2013 Statista, https://www.statista.com/statistics/298409/key-figures-to-involve-in-the-advertising-agency-pitch-process/ (last visited October 02, 2024)
Key figures to involve in the pitch process for advertising agencies as of November 2013 [Graph], Forbes, December 4, 2013. [Online]. Available: https://www.statista.com/statistics/298409/key-figures-to-involve-in-the-advertising-agency-pitch-process/
