According to a May 2024 study on the client retention rates of leading public relations agencies, Public Communications Inc. had the highest client retention rate at 97 percent, closely followed by JCPR, Inc. at 96 percent.
Client retention rates of the leading public relations agencies as of May 2024
among PR agencies with the highest overall score on the source's ranking
Supplementary notes
The date of release is the access date,
The client retention rate formula reads as follows:
((E-N)/S)*100
where
E = the number of customers at the end of a period
N = the number of new clients acquired during that period
S = the number of clients at the start of the period
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topPRagencies. (May 10, 2024). Client retention rates of the leading public relations agencies as of May 2024 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/298350/client-retention-rates-of-leading-pr-agencies/
topPRagencies. "Client retention rates of the leading public relations agencies as of May 2024." Chart. May 10, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/298350/client-retention-rates-of-leading-pr-agencies/
topPRagencies. (2024). Client retention rates of the leading public relations agencies as of May 2024. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/298350/client-retention-rates-of-leading-pr-agencies/
topPRagencies. "Client Retention Rates of The Leading Public Relations Agencies as of May 2024." Statista, Statista Inc., 10 May 2024, https://www.statista.com/statistics/298350/client-retention-rates-of-leading-pr-agencies/
topPRagencies, Client retention rates of the leading public relations agencies as of May 2024 Statista, https://www.statista.com/statistics/298350/client-retention-rates-of-leading-pr-agencies/ (last visited December 18, 2024)
Client retention rates of the leading public relations agencies as of May 2024 [Graph], topPRagencies, May 10, 2024. [Online]. Available: https://www.statista.com/statistics/298350/client-retention-rates-of-leading-pr-agencies/
