ITV advertising revenue category distribution in the United Kingdom (UK) 2016

Published by Statista Research Department, Apr 30, 2024
This statistic displays the category analysis of ITV advertising revenue in the United Kingdom in 2016. Retail, entertainment & leisure and finance category revenues were highest in 2016. Retail accounted for 20 percent of ad revenue in 2016.

ITV advertising revenue distributed by industry category in the United Kingdom (UK) in 2016

CharacteristicShare of advertising revenue
Retail 20%
Entertainment & Leisure 10%
Finance 9%
Food 8%
Cosmetics & Toiletries 7%
Cars & Car Dealers 6%
Publishing & Broadcasting 6%
Airlines, Travel & Holidays 5%
Telecommunications 4%
Household Stores 4%
Other 21%
Showing entries 1 to 11 (11 entries in total)
Created with Highcharts 7.2.2Share of advertising revenue20%20%10%10%9%9%8%8%7%7%6%6%6%6%5%5%4%4%4%4%21%21%RetailEntertainment & LeisureFinanceFoodCosmetics & ToiletriesCars & Car DealersPublishing & BroadcastingAirlines, Travel & HolidaysTelecommunicationsHousehold StoresOther
0%2%4%6%8%10%12%14%16%18%20%22%24%

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Release date

March 2017

Region

United Kingdom

Survey time period

2016

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