In 2023, Western Europe alone accounted for an estimated 19.1 percent of global advertising spending. Four years earlier, in 2019, the share stood at 19.5 percent. Overall, Europe's ad revenues exceeded 144 billion U.S. dollars in 2023.
Western Europe's advertising spending as a percentage of total ad revenues worldwide from 2014 to 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu. (February 13, 2024). Western Europe's advertising spending as a percentage of total ad revenues worldwide from 2014 to 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/298198/share-advertising-spending-western-europe/
Dentsu. "Western Europe's advertising spending as a percentage of total ad revenues worldwide from 2014 to 2023." Chart. February 13, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/298198/share-advertising-spending-western-europe/
Dentsu. (2024). Western Europe's advertising spending as a percentage of total ad revenues worldwide from 2014 to 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/298198/share-advertising-spending-western-europe/
Dentsu. "Western Europe's Advertising Spending as a Percentage of Total Ad Revenues Worldwide from 2014 to 2023." Statista, Statista Inc., 13 Feb 2024, https://www.statista.com/statistics/298198/share-advertising-spending-western-europe/
Dentsu, Western Europe's advertising spending as a percentage of total ad revenues worldwide from 2014 to 2023 Statista, https://www.statista.com/statistics/298198/share-advertising-spending-western-europe/ (last visited December 21, 2024)
Western Europe's advertising spending as a percentage of total ad revenues worldwide from 2014 to 2023 [Graph], Dentsu, February 13, 2024. [Online]. Available: https://www.statista.com/statistics/298198/share-advertising-spending-western-europe/
