U.S. user interactions with brand content on social 2020, by platform

Published by
Stacy Jo Dixon,
Mar 22, 2022
In 2020, Instagram accounted for 67 percent of the 290 billion actions (reactions, comments, shares, retweets, and likes) on brand-owned content on the big three social networks Instagram, Facebook, and Twitter. Facebook's share increased from 15 percent in 2019 to 23 percent in 2020.

Distribution of brand content interactions in the United States in 2019 and 2020, by platform

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Release date

February 2021

Region

United States

Survey time period

2018 and 2020

Special properties

U.S. brands, does not include influencers

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Statistics on " Brands on social media "

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Other statistics that may interest you Brands on social media

User interactions

8

Leading publishers and brands

8

Brand sentiment

6

Facebook

8

Twitter

7

Instagram

7

Further related statistics

16

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Statistics

Topics

Brands on social mediaSocial mediaSocial media advertising and marketing worldwideSocial commerce in the United StatesFacebook advertising and marketing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
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Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
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Professional Account

For teams of up to 5 people
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per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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