Hilton had a hotel occupancy rate of 72.1 percent in 2024, up from 71.8 percent the previous year. The significant decrease in the hotel company's occupancy rate in 2020 can be attributed to the global coronavirus (COVID-19) pandemic which resulted in the temporary closing of its properties across the globe to minimize the spread of the virus.
What is hotel occupancy rate?
Hotel occupancy rate is a key performance indicator in the hotel industry. It shows the percentage of a hotel that is occupied, or in this case an average percentage of many hotels’ occupancy within a region. Other useful KPI’s that are used in the lodging industry are the average daily rate (ADR) and revenue per available room (RevPAR).
Hilton Worldwide vs. Marriott International
Hilton recorded a revenue of over 11 billion U.S. dollars in 2024. One of Hilton’s main competitors, Marriott International, generated more than twice as much revenue as Hilton in 2023. This made Marriott the leading hotel company worldwide in terms of revenue that year.
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Occupancy rate of Hilton hotels from 2012 to 2024
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* On January 3, 2017, Hilton Worldwide completed the spin-offs of a portfolio of hotels and resorts, as well as its timeshare business, into two independent, publicly traded companies: Park Hotels & Resorts Inc. ("Park") and Hilton Grand Vacations Inc. ("HGV"), respectively, (the"spin-offs").
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U.S. Securities and Exchange Commission. (February 6, 2025). Occupancy rate of Hilton hotels from 2012 to 2024 [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/297767/occupancy-rate-in-hilton-worldwide-holdings-inc-hotels/
U.S. Securities and Exchange Commission. "Occupancy rate of Hilton hotels from 2012 to 2024." Chart. February 6, 2025. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/297767/occupancy-rate-in-hilton-worldwide-holdings-inc-hotels/
U.S. Securities and Exchange Commission. (2025). Occupancy rate of Hilton hotels from 2012 to 2024. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/297767/occupancy-rate-in-hilton-worldwide-holdings-inc-hotels/
U.S. Securities and Exchange Commission. "Occupancy Rate of Hilton Hotels from 2012 to 2024." Statista, Statista Inc., 6 Feb 2025, https://www.statista.com/statistics/297767/occupancy-rate-in-hilton-worldwide-holdings-inc-hotels/
U.S. Securities and Exchange Commission, Occupancy rate of Hilton hotels from 2012 to 2024 Statista, https://www.statista.com/statistics/297767/occupancy-rate-in-hilton-worldwide-holdings-inc-hotels/ (last visited March 16, 2025)
Occupancy rate of Hilton hotels from 2012 to 2024 [Graph], U.S. Securities and Exchange Commission, February 6, 2025. [Online]. Available: https://www.statista.com/statistics/297767/occupancy-rate-in-hilton-worldwide-holdings-inc-hotels/
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