During a 2019/2020 survey carried out among marketers with global responsibility for media and programmatic, it was found that 28 percent of Latin American digital media investments was bought programmatically in 2019. In the United States and Canada, the share stood at 50 percent.
Share of programmatic in digital media investments according to marketers worldwide in 2019, by region
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World Federation of Advertisers, & IPONWEB. (August 20, 2020). Share of programmatic in digital media investments according to marketers worldwide in 2019, by region [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/297614/distribution-programmatic-spending-worldwide-region/
World Federation of Advertisers, und IPONWEB. "Share of programmatic in digital media investments according to marketers worldwide in 2019, by region." Chart. August 20, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/297614/distribution-programmatic-spending-worldwide-region/
World Federation of Advertisers, IPONWEB. (2020). Share of programmatic in digital media investments according to marketers worldwide in 2019, by region. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/297614/distribution-programmatic-spending-worldwide-region/
World Federation of Advertisers, and IPONWEB. "Share of Programmatic in Digital Media Investments According to Marketers Worldwide in 2019, by Region." Statista, Statista Inc., 20 Aug 2020, https://www.statista.com/statistics/297614/distribution-programmatic-spending-worldwide-region/
World Federation of Advertisers & IPONWEB, Share of programmatic in digital media investments according to marketers worldwide in 2019, by region Statista, https://www.statista.com/statistics/297614/distribution-programmatic-spending-worldwide-region/ (last visited November 22, 2024)
Share of programmatic in digital media investments according to marketers worldwide in 2019, by region [Graph], World Federation of Advertisers, & IPONWEB, August 20, 2020. [Online]. Available: https://www.statista.com/statistics/297614/distribution-programmatic-spending-worldwide-region/
