This statistic shows segments based on platform preference in the United Kingdom as of February 2013. One in four users in the United Kingdom say they have only used traditional ways of accessing the news, and 8 percent of respondents accessed online news only.
Segmentation of news consumers by online or offline platform preference in the United Kingdom (UK) as of February 2013
weighted to reflect total population; internet users; news consumers
Method of interview
Online survey
Supplementary notes
* Segments used by the source:
- Online only: Used at least one online news source and no offline sources. This is a smaller segment and a slightly schizophrenic one. They include some heavy news users but also a large number who are not particularly interested in news at all. This segment has a relatively high proportion of 18-24s.
- Mainly online: Used three or more online news sources and one or two offline sources.
- Half half: Used three or more online and three or more offline news sources. The half and half segment contains the secondary group of heavy multi-channel users. Members combine multiple traditional and online sources each week. They are more likely to pay for news, and are heavily into social media.
- Mainly traditional: Used two or more offline news sources and one or two online news sources.
- Traditional only: Used at least one offline news source and no online sources. These users tend to be older with a female bias.
These segments were cross-checked with claimed time spent (where data was available in the UK) to ensure this approach was robust.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Reuters Institute for the Study of Journalism. (June 7, 2013). Segmentation of news consumers by online or offline platform preference in the United Kingdom (UK) as of February 2013 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/297530/news-consumers-by-platform-preference-in-the-uk/
Reuters Institute for the Study of Journalism. "Segmentation of news consumers by online or offline platform preference in the United Kingdom (UK) as of February 2013." Chart. June 7, 2013. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/297530/news-consumers-by-platform-preference-in-the-uk/
Reuters Institute for the Study of Journalism. (2013). Segmentation of news consumers by online or offline platform preference in the United Kingdom (UK) as of February 2013. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/297530/news-consumers-by-platform-preference-in-the-uk/
Reuters Institute for the Study of Journalism. "Segmentation of News Consumers by Online or Offline Platform Preference in The United Kingdom (Uk) as of February 2013." Statista, Statista Inc., 7 Jun 2013, https://www.statista.com/statistics/297530/news-consumers-by-platform-preference-in-the-uk/
Reuters Institute for the Study of Journalism, Segmentation of news consumers by online or offline platform preference in the United Kingdom (UK) as of February 2013 Statista, https://www.statista.com/statistics/297530/news-consumers-by-platform-preference-in-the-uk/ (last visited December 21, 2024)
Segmentation of news consumers by online or offline platform preference in the United Kingdom (UK) as of February 2013 [Graph], Reuters Institute for the Study of Journalism, June 7, 2013. [Online]. Available: https://www.statista.com/statistics/297530/news-consumers-by-platform-preference-in-the-uk/
