In 2020, the advertising spending of film distributors to promote film releases in the United Kingdom and Ireland in amounted to 48.4 million British pounds. Outdoor advertising spending accounted for the largest share of the total, at 19.1 billion British pounds that year.
Advertising spending of film distributors in the United Kingdom and Republic of Ireland from 2007 to 2020, by medium
(in million GBP)
* The source provides the following note: "The figures for 2014 onwards are not historically comparable; different methodologies were used for internet advertising spend for the periods 2011-2013, 2014-2015 and 2016-2020."
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British Film Institute. (September 4, 2021). Advertising spending of film distributors in the United Kingdom and Republic of Ireland from 2007 to 2020, by medium (in million GBP) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/297493/film-distributors-ad-spend-by-medium-uk-and-ireland/
British Film Institute. "Advertising spending of film distributors in the United Kingdom and Republic of Ireland from 2007 to 2020, by medium (in million GBP)." Chart. September 4, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/297493/film-distributors-ad-spend-by-medium-uk-and-ireland/
British Film Institute. (2021). Advertising spending of film distributors in the United Kingdom and Republic of Ireland from 2007 to 2020, by medium (in million GBP). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/297493/film-distributors-ad-spend-by-medium-uk-and-ireland/
British Film Institute. "Advertising Spending of Film Distributors in The United Kingdom and Republic of Ireland from 2007 to 2020, by Medium (in Million Gbp)." Statista, Statista Inc., 4 Sep 2021, https://www.statista.com/statistics/297493/film-distributors-ad-spend-by-medium-uk-and-ireland/
British Film Institute, Advertising spending of film distributors in the United Kingdom and Republic of Ireland from 2007 to 2020, by medium (in million GBP) Statista, https://www.statista.com/statistics/297493/film-distributors-ad-spend-by-medium-uk-and-ireland/ (last visited December 22, 2024)
Advertising spending of film distributors in the United Kingdom and Republic of Ireland from 2007 to 2020, by medium (in million GBP) [Graph], British Film Institute, September 4, 2021. [Online]. Available: https://www.statista.com/statistics/297493/film-distributors-ad-spend-by-medium-uk-and-ireland/
