During a 2024 survey carried out among marketers from the United Kingdom (UK), roughly 23 percent of respondents stated that they considered social media marketing the most overrated marketing skill. Digital marketing ranked second, named by 16 percent of responding marketers.
Most overrated marketing skills according to marketers in the United Kingdom (UK) as of April 2024
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Share of respondents
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Marketing Week. (April 8, 2024). Most overrated marketing skills according to marketers in the United Kingdom (UK) as of April 2024 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/296953/skills-marketing-uk/
Marketing Week. "Most overrated marketing skills according to marketers in the United Kingdom (UK) as of April 2024." Chart. April 8, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/296953/skills-marketing-uk/
Marketing Week. (2024). Most overrated marketing skills according to marketers in the United Kingdom (UK) as of April 2024. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/296953/skills-marketing-uk/
Marketing Week. "Most Overrated Marketing Skills According to Marketers in The United Kingdom (Uk) as of April 2024." Statista, Statista Inc., 8 Apr 2024, https://www.statista.com/statistics/296953/skills-marketing-uk/
Marketing Week, Most overrated marketing skills according to marketers in the United Kingdom (UK) as of April 2024 Statista, https://www.statista.com/statistics/296953/skills-marketing-uk/ (last visited August 24, 2024)
Most overrated marketing skills according to marketers in the United Kingdom (UK) as of April 2024 [Graph], Marketing Week, April 8, 2024. [Online]. Available: https://www.statista.com/statistics/296953/skills-marketing-uk/