This statistic presents the results of an online survey conducted by Harris Interactive in February 2014. American consumers were asked to rate the importance of factors while deciding between products in a grocery store. The survey revealed that 48 percent of U.S. Baby Boomers name the product price as the most important feature when choosing between groceries.
U.S. Baby Boomers: Which is most important to you when making decisions between food products at the grocery store?*
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Harris Interactive. (March 6, 2014). U.S. Baby Boomers: Which is most important to you when making decisions between food products at the grocery store?* [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/296849/us-baby-boomers-importance-of-product-attributes-while-grocery-shopping/
Harris Interactive. "U.S. Baby Boomers: Which is most important to you when making decisions between food products at the grocery store?*." Chart. March 6, 2014. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/296849/us-baby-boomers-importance-of-product-attributes-while-grocery-shopping/
Harris Interactive. (2014). U.S. Baby Boomers: Which is most important to you when making decisions between food products at the grocery store?*. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/296849/us-baby-boomers-importance-of-product-attributes-while-grocery-shopping/
Harris Interactive. "U.S. Baby Boomers: Which Is Most Important to You When Making Decisions between Food Products at The Grocery Store?*." Statista, Statista Inc., 6 Mar 2014, https://www.statista.com/statistics/296849/us-baby-boomers-importance-of-product-attributes-while-grocery-shopping/
Harris Interactive, U.S. Baby Boomers: Which is most important to you when making decisions between food products at the grocery store?* Statista, https://www.statista.com/statistics/296849/us-baby-boomers-importance-of-product-attributes-while-grocery-shopping/ (last visited December 18, 2024)
U.S. Baby Boomers: Which is most important to you when making decisions between food products at the grocery store?* [Graph], Harris Interactive, March 6, 2014. [Online]. Available: https://www.statista.com/statistics/296849/us-baby-boomers-importance-of-product-attributes-while-grocery-shopping/
