Share of online traffic worldwide 2020, by device

Published by
Stephanie Chevalier,
Jun 15, 2022
67 percent of global online retail traffic was generated via mobile, data from 2020 showed. In the fashion industry, the mobile share of traffic was even higher, amounting to 76 percent. The traffic distribution of travel online sites was more even, as visits from desktop accounted for 45 percent.

Distribution of online shopping traffic worldwide in 2020, by device and vertical

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Release date

2021

Region

Worldwide

Survey time period

2020

Number of respondents

500 global brands

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