This statistic shows the fast moving consumer goods (FMCG) products more likely to be purchased on impulse online by consumers in the United States in 2016, by product category. That year, consumers were 14.4 percent more likely to purchase crackers and popcorn on impulse while shopping online, as opposed to in brick-and-mortar stores.
Fast moving consumer goods (FMCG) products more likely to be bought on impulse online by consumers in the United States in 2016, by product category
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Nielsen. (March 10, 2017). Fast moving consumer goods (FMCG) products more likely to be bought on impulse online by consumers in the United States in 2016, by product category [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/296435/baby-boomers-share-of-impulse-purchases-in-the-us-by-category/
Nielsen. "Fast moving consumer goods (FMCG) products more likely to be bought on impulse online by consumers in the United States in 2016, by product category." Chart. March 10, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/296435/baby-boomers-share-of-impulse-purchases-in-the-us-by-category/
Nielsen. (2017). Fast moving consumer goods (FMCG) products more likely to be bought on impulse online by consumers in the United States in 2016, by product category. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/296435/baby-boomers-share-of-impulse-purchases-in-the-us-by-category/
Nielsen. "Fast Moving Consumer Goods (Fmcg) Products More Likely to Be Bought on Impulse Online by Consumers in The United States in 2016, by Product Category." Statista, Statista Inc., 10 Mar 2017, https://www.statista.com/statistics/296435/baby-boomers-share-of-impulse-purchases-in-the-us-by-category/
Nielsen, Fast moving consumer goods (FMCG) products more likely to be bought on impulse online by consumers in the United States in 2016, by product category Statista, https://www.statista.com/statistics/296435/baby-boomers-share-of-impulse-purchases-in-the-us-by-category/ (last visited December 22, 2024)
Fast moving consumer goods (FMCG) products more likely to be bought on impulse online by consumers in the United States in 2016, by product category [Graph], Nielsen, March 10, 2017. [Online]. Available: https://www.statista.com/statistics/296435/baby-boomers-share-of-impulse-purchases-in-the-us-by-category/
