This statistic presents the in-app advertising click-through rate in selected countries as of March 2014. During the survey period, it was found that 24 percent of smartphone users in the United States click on in-app advertisments at least some of the time. In-app advertising CTR was highest in China with 65 percent.
Percentage of smartphone users who click on in-app advertisements as of March 2014
Characteristic
All the time
Some of the time
Never
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Google. (March 29, 2014). Percentage of smartphone users who click on in-app advertisements as of March 2014 [Graph]. In Statista. Retrieved July 05, 2024, from https://www.statista.com/statistics/296264/in-app-advertising-click-through-rate-ctr/
Google. "Percentage of smartphone users who click on in-app advertisements as of March 2014." Chart. March 29, 2014. Statista. Accessed July 05, 2024. https://www.statista.com/statistics/296264/in-app-advertising-click-through-rate-ctr/
Google. (2014). Percentage of smartphone users who click on in-app advertisements as of March 2014. Statista. Statista Inc.. Accessed: July 05, 2024. https://www.statista.com/statistics/296264/in-app-advertising-click-through-rate-ctr/
Google. "Percentage of Smartphone Users Who Click on In-app Advertisements as of March 2014." Statista, Statista Inc., 29 Mar 2014, https://www.statista.com/statistics/296264/in-app-advertising-click-through-rate-ctr/
Google, Percentage of smartphone users who click on in-app advertisements as of March 2014 Statista, https://www.statista.com/statistics/296264/in-app-advertising-click-through-rate-ctr/ (last visited July 05, 2024)
Percentage of smartphone users who click on in-app advertisements as of March 2014 [Graph], Google, March 29, 2014. [Online]. Available: https://www.statista.com/statistics/296264/in-app-advertising-click-through-rate-ctr/