Consumers using smartphones to check prices while in store in the UK 2014, by income

This survey shows the percentage of consumers who use a smartphone to check prices while in store/shopping in the United Kingdom, split by those with an annual income up to 49,000 British pounds and those in the 50,000 to 100,000 income bracket. According to the survey conducted January 2014, 8 percent of those in the lower income bracket said they almost always use a smartphone to check prices while in shopping in store, compared to 12 percent of those in the higher income bracket.