Shopping behavior: Researching for deals before shopping in the UK 2014, by income

This survey shows the percentage of consumers who research deals and best prices before shopping in the United Kingdom (UK), split by those with an annual income up to 49,000 British pounds and those in the 50,000 to 99,000 income bracket. According to the survey conducted January 2014, 42 percent of those in the lower income bracket said they almost always research deals and prices before shopping, compared to only 37 percent of those in the higher income bracket.