This statistic displays the share of Hispanic and non-Hispanic consumers who use social networks to help with local shopping. The results of the 2014 survey show that 17.7 percent of Hispanic consumers use YouTube to help with local shopping, as compared to 10.3 percent of non-Hispanic consumers.
Social networks used for local shopping by Hispanic consumers in the United States as of September 2013
Local shopping is defined by the source as any stage of a purchase, from becoming aware by researching to completing a transaction for products and services within a 25-mile radius of one's primary residence.
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BIA Advisory Services. (February 25, 2014). Social networks used for local shopping by Hispanic consumers in the United States as of September 2013 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/295624/social-networks-used-for-local-shopping-by-hispanic-consumers/
BIA Advisory Services. "Social networks used for local shopping by Hispanic consumers in the United States as of September 2013." Chart. February 25, 2014. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/295624/social-networks-used-for-local-shopping-by-hispanic-consumers/
BIA Advisory Services. (2014). Social networks used for local shopping by Hispanic consumers in the United States as of September 2013. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/295624/social-networks-used-for-local-shopping-by-hispanic-consumers/
BIA Advisory Services. "Social Networks Used for Local Shopping by Hispanic Consumers in The United States as of September 2013." Statista, Statista Inc., 25 Feb 2014, https://www.statista.com/statistics/295624/social-networks-used-for-local-shopping-by-hispanic-consumers/
BIA Advisory Services, Social networks used for local shopping by Hispanic consumers in the United States as of September 2013 Statista, https://www.statista.com/statistics/295624/social-networks-used-for-local-shopping-by-hispanic-consumers/ (last visited January 08, 2025)
Social networks used for local shopping by Hispanic consumers in the United States as of September 2013 [Graph], BIA Advisory Services, February 25, 2014. [Online]. Available: https://www.statista.com/statistics/295624/social-networks-used-for-local-shopping-by-hispanic-consumers/
