This statistic displays share of Latinas in the United States who use online information to help them make decisions about purchasing products or navigate various lifestyle events. As of 2013, 81 percent of Latinas had purchased a product online based on online information.
Importance of online information in the decision-making of adult Latinas in the United States in 2013
Characteristic
Share of online Latinas
I have purchased a product online based on online info
81%
I rely on online lifestyle info to help me make day to day decisions
77%
I rely on online lifestyle info to help me navigate big life events
75%
I have purchased a product in store based on online info
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Nielsen. (August 1, 2013). Importance of online information in the decision-making of adult Latinas in the United States in 2013 [Graph]. In Statista. Retrieved November 20, 2024, from https://www.statista.com/statistics/295576/online-information-latina-decision-making/
Nielsen. "Importance of online information in the decision-making of adult Latinas in the United States in 2013." Chart. August 1, 2013. Statista. Accessed November 20, 2024. https://www.statista.com/statistics/295576/online-information-latina-decision-making/
Nielsen. (2013). Importance of online information in the decision-making of adult Latinas in the United States in 2013. Statista. Statista Inc.. Accessed: November 20, 2024. https://www.statista.com/statistics/295576/online-information-latina-decision-making/
Nielsen. "Importance of Online Information in The Decision-making of Adult Latinas in The United States in 2013." Statista, Statista Inc., 1 Aug 2013, https://www.statista.com/statistics/295576/online-information-latina-decision-making/
Nielsen, Importance of online information in the decision-making of adult Latinas in the United States in 2013 Statista, https://www.statista.com/statistics/295576/online-information-latina-decision-making/ (last visited November 20, 2024)
Importance of online information in the decision-making of adult Latinas in the United States in 2013 [Graph], Nielsen, August 1, 2013. [Online]. Available: https://www.statista.com/statistics/295576/online-information-latina-decision-making/
