This statistic presents the most common digital investments of small business owners in the United States in the past two years. During the October 2017 survey period, 48 percent of responding small business owners stated that they had upgraded to new software for their business computer systems.
Digital investments of small business owners in the United States in the past two years as of October 2017
Characteristic
Share of respondents
Upgraded to new software for businesses’ computer systems
48%
Digitized your businesses’ records management services
37%
Invested in an app or other mobile-optimization capability for company website
24%
Expanded the “ecommerce presence” of company (online/app)
20%
Introduced a marketing automation tool to automate marketing efforts
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Wells Fargo. (November 2, 2017). Digital investments of small business owners in the United States in the past two years as of October 2017 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/295436/us-smb-digital-channel-investments/
Wells Fargo. "Digital investments of small business owners in the United States in the past two years as of October 2017." Chart. November 2, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/295436/us-smb-digital-channel-investments/
Wells Fargo. (2017). Digital investments of small business owners in the United States in the past two years as of October 2017. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/295436/us-smb-digital-channel-investments/
Wells Fargo. "Digital Investments of Small Business Owners in The United States in The past Two Years as of October 2017." Statista, Statista Inc., 2 Nov 2017, https://www.statista.com/statistics/295436/us-smb-digital-channel-investments/
Wells Fargo, Digital investments of small business owners in the United States in the past two years as of October 2017 Statista, https://www.statista.com/statistics/295436/us-smb-digital-channel-investments/ (last visited December 22, 2024)
Digital investments of small business owners in the United States in the past two years as of October 2017 [Graph], Wells Fargo, November 2, 2017. [Online]. Available: https://www.statista.com/statistics/295436/us-smb-digital-channel-investments/
