This statistic displays the results of a survey, which investigated the opportunities and challenges of in-store deli/prepared food offerings. More than 2,500 U.S. shoppers were polled on what most inhibits them from buying prepared or deli foods in a local supermarket. The survey identified the price as main inhibiting factor, as 66 percent of respondents indicated that they feel prepared foods are too expensive.
What most inhibits you from purchasing prepared foods in a supermarket?
Characteristic
Share of respondents
Too expensive
66%
Disappointed by taste/quality of past purchase
36%
The food isn't appealing to me
24%
I don't want to wait in line for service
11%
No reason to think of my supermarket for meal needs
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Progressive Grocer. (February 1, 2014). What most inhibits you from purchasing prepared foods in a supermarket? [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/295376/us-consumers-main-inhibiting-factors-from-buying-deli-foods/
Progressive Grocer. "What most inhibits you from purchasing prepared foods in a supermarket?." Chart. February 1, 2014. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/295376/us-consumers-main-inhibiting-factors-from-buying-deli-foods/
Progressive Grocer. (2014). What most inhibits you from purchasing prepared foods in a supermarket?. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/295376/us-consumers-main-inhibiting-factors-from-buying-deli-foods/
Progressive Grocer. "What Most Inhibits You from Purchasing Prepared Foods in a Supermarket?." Statista, Statista Inc., 1 Feb 2014, https://www.statista.com/statistics/295376/us-consumers-main-inhibiting-factors-from-buying-deli-foods/
Progressive Grocer, What most inhibits you from purchasing prepared foods in a supermarket? Statista, https://www.statista.com/statistics/295376/us-consumers-main-inhibiting-factors-from-buying-deli-foods/ (last visited July 23, 2024)
What most inhibits you from purchasing prepared foods in a supermarket? [Graph], Progressive Grocer, February 1, 2014. [Online]. Available: https://www.statista.com/statistics/295376/us-consumers-main-inhibiting-factors-from-buying-deli-foods/
