This statistic presents the results of a survey carried out from November 22 to November 25, 2013. More than 2,500 U.S. shoppers were asked what kind of motivational factors are behind their grocery purchase decision. The survey identified free samples as most important incentive to spur consumers' purchase trials.
When considering your purchase decision, what motivates you to try something new?
Characteristic
Share of respondents
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Progressive Grocer. (February 1, 2014). When considering your purchase decision, what motivates you to try something new? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/295367/us-consumers--purchase-incentives-while-grocery-shopping/
Progressive Grocer. "When considering your purchase decision, what motivates you to try something new?." Chart. February 1, 2014. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/295367/us-consumers--purchase-incentives-while-grocery-shopping/
Progressive Grocer. (2014). When considering your purchase decision, what motivates you to try something new?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/295367/us-consumers--purchase-incentives-while-grocery-shopping/
Progressive Grocer. "When Considering Your Purchase Decision, What Motivates You to Try Something New?." Statista, Statista Inc., 1 Feb 2014, https://www.statista.com/statistics/295367/us-consumers--purchase-incentives-while-grocery-shopping/
Progressive Grocer, When considering your purchase decision, what motivates you to try something new? Statista, https://www.statista.com/statistics/295367/us-consumers--purchase-incentives-while-grocery-shopping/ (last visited July 22, 2024)
When considering your purchase decision, what motivates you to try something new? [Graph], Progressive Grocer, February 1, 2014. [Online]. Available: https://www.statista.com/statistics/295367/us-consumers--purchase-incentives-while-grocery-shopping/