This statistic presents the results of a survey carried out from November 22 to November 25, 2013. More than 2,500 U.S. shoppers were asked what kind of motivational factors are behind their grocery purchase decision. The survey identified free samples as most important incentive to spur consumers' purchase trials.
When considering your purchase decision, what motivates you to try something new?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Progressive Grocer. (February 1, 2014). When considering your purchase decision, what motivates you to try something new? [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/295367/us-consumers--purchase-incentives-while-grocery-shopping/
Progressive Grocer. "When considering your purchase decision, what motivates you to try something new?." Chart. February 1, 2014. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/295367/us-consumers--purchase-incentives-while-grocery-shopping/
Progressive Grocer. (2014). When considering your purchase decision, what motivates you to try something new?. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/295367/us-consumers--purchase-incentives-while-grocery-shopping/
Progressive Grocer. "When Considering Your Purchase Decision, What Motivates You to Try Something New?." Statista, Statista Inc., 1 Feb 2014, https://www.statista.com/statistics/295367/us-consumers--purchase-incentives-while-grocery-shopping/
Progressive Grocer, When considering your purchase decision, what motivates you to try something new? Statista, https://www.statista.com/statistics/295367/us-consumers--purchase-incentives-while-grocery-shopping/ (last visited November 23, 2024)
When considering your purchase decision, what motivates you to try something new? [Graph], Progressive Grocer, February 1, 2014. [Online]. Available: https://www.statista.com/statistics/295367/us-consumers--purchase-incentives-while-grocery-shopping/
