This statistic displays the results of a survey conducted among 2,500 U.S. consumers in November 2013. Survey participants were asked about the most influentual factors when buying deli foods/prepared meals in their local supermarket.. The study found that about 28 percent of respondents appreciate the time-saving aspect of deli foods/prepared meals.
When thinking about your deli foods/prepared meals purchases, what is the most important factor in your decision to buy?
Characteristic
Share of respondents
Overall good value (price, quality, taste, convenience)
42%
Time-saving convenience
28%
Taste
11%
Quality ingredients
11%
Cheaper than what it would cost for me to make it myself
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Progressive Grocer. (January 1, 2014). When thinking about your deli foods/prepared meals purchases, what is the most important factor in your decision to buy? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/295334/us-consumers-factors-driving-deli-foods-prepared-meals-purchases/
Progressive Grocer. "When thinking about your deli foods/prepared meals purchases, what is the most important factor in your decision to buy?." Chart. January 1, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/295334/us-consumers-factors-driving-deli-foods-prepared-meals-purchases/
Progressive Grocer. (2014). When thinking about your deli foods/prepared meals purchases, what is the most important factor in your decision to buy?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/295334/us-consumers-factors-driving-deli-foods-prepared-meals-purchases/
Progressive Grocer. "When Thinking about Your Deli Foods/Prepared Meals Purchases, What Is The Most Important Factor in Your Decision to Buy?." Statista, Statista Inc., 1 Jan 2014, https://www.statista.com/statistics/295334/us-consumers-factors-driving-deli-foods-prepared-meals-purchases/
Progressive Grocer, When thinking about your deli foods/prepared meals purchases, what is the most important factor in your decision to buy? Statista, https://www.statista.com/statistics/295334/us-consumers-factors-driving-deli-foods-prepared-meals-purchases/ (last visited December 22, 2024)
When thinking about your deli foods/prepared meals purchases, what is the most important factor in your decision to buy? [Graph], Progressive Grocer, January 1, 2014. [Online]. Available: https://www.statista.com/statistics/295334/us-consumers-factors-driving-deli-foods-prepared-meals-purchases/
