In 2020, sales of the Italian-American multinational company FCA (now Stellantis) reached over 430,000 units in Brazil, representing a share of roughly 22 percent of that market. That same year, American company General Motors held second place, its market share in the country amounting to around 17.3 percent.
The Brazilian automotive industry
Fiat and Chevrolet are some of the best-recognized car brands in the country, a fact reflected by their manufacturers' substantial shares of the market. Chevrolet's Onix was the leading passenger car model in Brazil in 2020, with over 135,000 sales. The company formerly known as FCA, of which Fiat is a part, owns the largest number of Brazilian motor vehicle dealerships. Although holding the second position when it comes to the number of dealerships and third in the light vehicle market share ranking, Volkswagen is the leading used passenger car brand in Brazil.
The impact of the COVID-19 pandemic
The country was severely affected by the COVID-19 pandemic and, as a result, the automotive industry also suffered from its consequences. There were significantly fewer passenger cars and light commercial vehicles assembled in the country, and the number of people employed by the industry, which has fluctuated in recent years, was down again in 2020. Although Brazil finds itself in the middle of an economic and political crisis, marked by high inflation and increasing gasoline prices, the sales of new and used cars have seen an uptick in 2021.
Light vehicle market share in Brazil in 2020, by major manufacturer
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ANFAVEA. (August 27, 2021). Light vehicle market share in Brazil in 2020, by major manufacturer [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/295145/automotive-market-share-in-brazil-by-manufacturer/
ANFAVEA. "Light vehicle market share in Brazil in 2020, by major manufacturer." Chart. August 27, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/295145/automotive-market-share-in-brazil-by-manufacturer/
ANFAVEA. (2021). Light vehicle market share in Brazil in 2020, by major manufacturer. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/295145/automotive-market-share-in-brazil-by-manufacturer/
ANFAVEA. "Light Vehicle Market Share in Brazil in 2020, by Major Manufacturer." Statista, Statista Inc., 27 Aug 2021, https://www.statista.com/statistics/295145/automotive-market-share-in-brazil-by-manufacturer/
ANFAVEA, Light vehicle market share in Brazil in 2020, by major manufacturer Statista, https://www.statista.com/statistics/295145/automotive-market-share-in-brazil-by-manufacturer/ (last visited July 22, 2024)
Light vehicle market share in Brazil in 2020, by major manufacturer [Graph], ANFAVEA, August 27, 2021. [Online]. Available: https://www.statista.com/statistics/295145/automotive-market-share-in-brazil-by-manufacturer/