YouTube: most popular beauty brands ranked by engagement 2013

Published by Statista Research Department, Feb 13, 2014
This statistic presents the most popular beauty brand channels on YouTube in 2013, ranked by audience engagement. During the survey period, it was found that skincare producer Dermablend had the highest audience engagement with an average of 139,066 combined likes, comments and social shares per video. Luxury brand Dior was ranked third with an average of 12,994 social user interactions per video.

Most popular beauty brand channels on YouTube in 2013, ranked by audience engagement

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Release date

February 2014

Region

Worldwide

Survey time period

2013

Supplementary notes

*Brands with mixed product lines including fashion products, etc. that do not have separate beauty channels
Audience engagement per video is definited as likes, comments and social shares

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