Second screen usage of Gen Z when watching TV 2018
As of the first quarter of 2019, it was found that Gen Z online users were very likely to use another device while watching TV - during the survey period, 95 percent of global respondents aged 16 to 21 years stated that they used another device while watching TV. The most common second screen activity was social media usage while watching TV with 72 percent of respondents stating that they did so.
