Coffee shop chain quality preferences in Mexico in 2015

What do you like most about your preferred coffee shop chain?

CharacteristicShare of respondents
Flavor variety 51%
Cleanliness 47.2%
Coffee quality 46.6%
Facilities 33.2%
Price 29.2%
Internet access 22.7%
Well-known brand 17.9%
Proximitiy to my home 16.8%
Promotions 9.2%
Menu options 6%
Other 3.5%
None 9.5%
Created with Highcharts 7.2.2Share of respondents51%51%47.2%47.2%46.6%46.6%33.2%33.2%29.2%29.2%22.7%22.7%17.9%17.9%16.8%16.8%9.2%9.2%6%6%3.5%3.5%9.5%9.5%Flavor varietyCleanlinessCoffee qualityFacilitiesPriceInternet accessWell-knownbrandProximitiy to myhomePromotionsMenu optionsOtherNone
0%10%20%30%40%50%60%
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Source

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Release date

February 2015

Region

Central and South America, Mexico

Survey time period

February 2015

Number of respondents

10,001 respondents

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: "¿Qué es lo que más te gusta de la cadena de tu preferencia?"

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Spotlight: Starbucks

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